Print and the Environment

Commercial (Print vs. Electronic Media)

Have your customers ever challenged you on why they should continue to use printed material? Why not go to a 100% electronic communication strategy? The documents and links below help you to position the value of print with solid background information and arguments.

Why Print: The top ten ways print helps you prosper
This guide to the persuasive power of print provides the top ten reasons why your customers should consider using print in their next campaign.
 
Value of Print: Renewable, Recyclable, Effective
Provided by the Printing Industries of America, this brochure includes a Fine Print Toolkit, The Green Guide to Graphic Communications and additional resources to prove that print is effective, sustainable and valuable. For more information about the Value of Print resources included in this brochure, visit www.printing.org/valueofprint .
 
Print in the Mix
Visit Print in the Mix for valuable information and research from a wide-range of credible sources on the role and effectiveness of print in the marketing media mix.