IN THIS ISSUE
Welcome to the inaugural issue of
myHeidelbergONLINE from Heidelberg USA!
Customized Machines: (Almost) Nothing is Impossible
More and more customers are choosing customized models when
purchasing a printing press. Customization experts at Heidelberg
individually tailor them to fit printers' needs. And they come
up with quite a lot of ideas in the process of creating the best
possible solutions.
Whether small extras or completely new configurations, the
reasons for purchasing customized machines are similar: "Our
customers want to distinguish themselves from the competition. They
achieve this by increasing their performance or creating products
and effects which stand out," says Roland Varga, Product
Manager Customizing 70 x 100. Almost every one in five 70 x 100
format presses supplied by Heidelberg now includes individual
customer adjustments. In other formats, the trend is towards
customized models as well. Customers either approach their
Heidelberg SSU with a configuration suggestion or they bring an
example of their applications and are advised by the customization
experts.
Simply different: Extras from the series
The modular design of the presses enables Heidelberg to
create a wide range of customer-specific configurations, using as
many components as possible from the series production models.
"That's not only economical, it also ensures our high level of
quality, for example on the Speedmaster XL 105 Duo," explains
Varga. The printing press combines flexographic and offset printing
units. This enables diverse effects to be achieved in one pass,
which otherwise would only be possible with expensive materials or
several passes. This means that a complete pass can be saved on the
coating unit before the printing units, for example. Configurations
which were originally developed as customer requests are now being
mass produced due to high demand. For example, the Speedmaster SM
102 long perfecting press also began its "career" as a
customized model.
The path to a customer-specific printing press
Regardless of whether there are minimal deviations from the
series model or completely new configurations, the customization
experts always look for the best possible solution. After an
initial customer consultation, the development and production
departments are contacted to ascertain whether the desired
configuration has been done before or whether the new development
is technologically possible and the desired applications feasible.
Based on cost-effectiveness and feasibility tests, the experts
determine the ideal configuration. Then the print shop receives an
offer. If the customer confirms the order, the customization team
produces the custom-tailored solution in close coordination with
the customer.
The team includes specialists from product management,
production and development as well as from service. An installation
representative serves as a link between the customer and the
customization team and is always available to field questions from
the customer. They are also very familiar with the customer's
operations, and are able to determine if structural or technical
changes are needed to make the machine perform at its best. The
machine is tested extensively in the Wiesloch-Walldorf factory.
"Only when the unique machine completely meets the
customer's needs is it installed," says Varga.
Postpress Discounts

For a limited
time you can receive unprecedented discounts on the Stahlfolder USA
B 20, our highly flexible and super productive small-format folder,
and the Stitchmaster ST 90, the perfect short to medium-run
saddlestitcher for small- to medium-sized shops.
Contact us for details.
Offer Ends April 30, 2009.
Show Us Your Heidelberg
"We're a Heidelberg shop." It's always been a mark of
distinction in the printing industry, and the Heidelberg users on
these pages are proud to claim it. We salute them!
We created this e-newsletter not to replace our print
magazines, Heidelberg Direct and Heidelberg News, but to supplement
them by providing you with one more way to stay in touch with
relevant news and product offers.
This newsletter will provide you with regular monthly updates
on Heidelberg equipment, innovations and technology trends. Plus,
you'll have the latest information on our industry events, training
opportunities, product offers and professional services. We hope
you enjoy reading the inaugural issue of myHeidelbergONLINE.
Comments? Email us at:
info@Heidelberg.com
Roland Varga (left) and the Customizing Team
Details
Speedmaster XL 105-LYY-9+LYYL. The machine’s configuration with three coating units before and after the printing units enables an almost limitless number of applications.
Details
Speedmaster XL 105-6+L. The machine was set at its maximum height and equipped with the Heidelberg Logistics Systems for automatic material handling. This allows packaging specialists to achieve the highest levels of productivity.
Details
POLAR Replacement Special

Right now, we've
revised our POLAR Replacement Special from 25 years to just 15
years of ownership to help you get into the latest technology
quicker - if your POLAR Cutter is 15 years old or more, you can
replace it with a new X/XT generation cutter (same size or larger)
at a never before available price.
Contact us for details.
Offer Ends April 30, 2009.
"Houston, We Have A Problem!"
A printing press that places an emergency call? The Remote
Service Module eCall makes it possible. When technical disturbances
arise, it sends an alert to the Heidelberg Systemservice team and
ensures that customers receive help faster than ever before.
6:23 a.m.: Error at the actuator
It happens at the beginning of the early morning shift. Just
as the Speedmaster SM 74-4 reaches its full production speed, it
suddenly stops. The machine operator at the Gerhard Keinath offset
print shop in Dettingen in Southern Germany runs over to the
control center. The error message on the screen reads,
"Actuator was not recognized." And right away the eCall
window pops up. It lists the error message and priority as well as
the print shop's contact information for returning the call.
"It's really convenient. All I have to do is confirm eCall
with one click, and I get support from Heidelberg," reports
Print Shop Manager Keinath.
6:25 a.m.: eCall reaches Heidelberg
Within a minute, the support request reaches Heidelberg
Systemservice. "Thanks to eCall, the print shop no longer has
to call Heidelberg, give its contact information and explain the
problem," says Bernhard Steinel, Senior Vice President of
Service at Heidelberg. Instead, the information is relayed
automatically. The team of experts can work on the problem and help
the customer in no time.
6:55 a.m.: The Speedmaster SM 74 is running at full capacity
again
Back at the Keinath offset print shop. The telephone
rings less than 20 minutes later. Thomas Keinath has a
Systemservice expert from Heidelberg on the phone. He briefly
explains which settings he has to carry out on the Speedmaster SM
74 to get the actuator working again. "Thanks to the fast
solution, we can still finish a large print job on time," says
Keinath. He admits to having been somewhat skeptical at first. The
first time there was a disturbance he didn't want to rely
solely on the newly installed web-based Remote Service.
"We were under enormous time pressure that day because of an
important print job. So we decided to try and deal with the problem
ourselves as well. We hadn't expected such fast and effective
help," Keinath said.
As of 2009: eCall available for other machines
Service Director Steinel can also attest to the short
reaction times. "Thanks to eCall, error reports can be handled
up to 50 percent faster than when reported by
telephone." The so-called first time fix rate, meaning
the number of problems solved upon first contact, is impressive:
The figure is around 70 percent in press electronics; and in
Prinect Software it's even up to 90 percent. Heidelberg is setting
standards in the industry with its Remote Service. The company is
the only provider in the print media industry to offer remote
solutions for all print shop areas from a single source. The remote
diagnoses minimize down-time, which can even be prevented with
regular Remote Service inspections. "Our offer fulfills the
market demand for fast and cost-effective service solutions for all
production areas. Customer feedback confirms this as well,"
explains Steinel. For him and his team, it's an incentive to expand
their service range further. According to plan, eCall is to be
integrated step by step into other machines and systems in 2009.
QM 46 Bundles

For a limited
time, when you purchase a Printmaster QM 46, you can bundle it with
select Folders, Cutters, and Platesetters at special pricing.
Contact us for details.
Offer Ends April 30, 2009.