A printed car that you can wipe the dirt off? This is just
one example of the unusual print products with which the São
Paulo-based print shop Editora Gráficos Burti Ltda. surprises
customers and consumers time and again.
Referring to Burti as simply a print shop would be an
understatement. Leandro Burti feels the same way, "We're solution
providers," the 36-year-old says self-confidently. Leandro is the
eldest son of the company founder Luiz Carlos Burti. He manages the
business dealings of the 700-employee company. "In our
consultations, we go far beyond printing and technical issues.
Working together with the agencies which represent our main
clientele, we develop solutions for the most difficult demands, in
part also in cooperation with their end customers," explains
Leandro. He doesn't shrink away from any order, even when it seems
insolvable at first. Accordingly, his motto is "Never Say Never."
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In response to an escalating demand for training classes
tailored to the individual needs of its customers and their
equipment, Heidelberg's Print Media Academy (PMA), in conjunction
with Heidelberg USA's North American Print and Packaging Technology
Center (Technology Center) in Kennesaw, Ga., has increased its
offering of need-specific tools, techniques and training to make
employees more efficient and the companies they work for more
profitable. Training is provided at Heidelberg USA's Technology
Center.
"Printing companies stand to benefit greatly from optimizing
their existing Heidelberg equipment and software," said Russ
Barton, Director of Demo Operations for Heidelberg USA. "Everyone
needs to be more efficient, and that means being able to profit
quickly and extensively from their investment in Heidelberg
technology and solutions. That's why our trainers use Saphira
consumables exclusively to maximize quality and guarantee
consistent peak performance."
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