Heidelberg Demonstrations at PRINT ’05 to Show Passion in Action

Wide Variety of Applications to Demonstrate Capabilities of Heidelberg Equipment

Chicago - Heidelberg will run more than 60 applications on the show floor at PRINT '05 to demonstrate the quality, performance and flexibility of its prepress, press and postpress solutions. The applications will move throughout Heidelberg booth #1200, beginning in the Prinect and prepress sections and ending in the postpress area, where finished products ranging from greeting cards to wine boxes will await booth visitors.

"Live demonstrations allow customers to experience first-hand the quality and capabilities of Heidelberg equipment before they make a purchase," said Clarence Penge, manager of the Heidelberg Print Media Demonstration Center in Kennesaw, Ga. "We will be demonstrating the full breadth and depth of our solutions at PRINT '05 to help printers make informed and successful business decisions."

Among the applications that Heidelberg will produce at PRINT '05 are the following:

• Heidelberg Wine Box: Heidelberg's newest sheetfed press, the Speedmaster XL 105, will produce the Heidelberg wine gift box. The highly anticipated press sets new benchmarks for the fastest makereadies, maximum real production speeds and highest printing quality. The wine box will move from the press to the Dymatrix for cutting and the ECO 105 for folding and gluing.
  
• "Recipes for the Passionate Printer" Cookbook: Heidelberg's Prosetter Ctp will create the plates for the cookbook job. The 58-page book, which includes a variety of eclectic recipes for the "passionate printer," will be printed on the Speedmaster SM 102. The cookbook then will head to the Stahlfolder KH 82 for folding and the Stitchmaster ST 400 for stitching.
  
• "Passion for Performance: A Look at America's Hot Rods": This piece illustrates Heidelberg's passion for performance. The book, which gives readers a visual tour of the history of American cars, is set to print on the eight-color Speedmaster CD 74 press with coater and will show off the press' four-over-four job perfecting capability. The book then will move to the Stahlfolder TH 66 for folding and the Stitchmaster ST 400 for stitching.
  
• Print Media Demonstration Center (PMDC) Folder: A pocket folder designed to introduce Heidelberg's state-of-the-art 33,000-square-foot PMDC in Kennesaw, Ga. will be printed on the six -color Speedmaster SM 74 press. The folder will be treated with an aqueous coating during the printing process. It then will move to the KAMA for die-cutting and foil stamping.
  
• Recipe and Holiday Greeting Cards: Heidelberg recipe cards will be printed on the Quickmaster QM DI. In addition to providing recipes for tasty treats, this job will show the benefits of the press' new oscillating form roller. Four-color holiday greeting cards will be produced on a two-color Printmaster QM 46. Both jobs will be finished on the POLAR 78.
  
• Wine Brochure: To highlight the benefits of satin screening, plates for the wine brochure job will be produced by the Prosetter 102 Imagesetter with satin screening technology. The brochure will be printed by the eight-color Speedmaster SM 52 with perfector. The four-color piece will travel to the POLAR 115X and Stahlfolder B 20 for finishing.
  
• Sticker: The Suprasetter Ctp imagesetter will be used along with the new Saphira Chemfree thermal plates to produce the sticker. The Speedmaster SM 52-D then will print and diecut the sticker in-line. This job also uses Metal-FX technology and runs UV inks.

To view Heidelberg's live demonstrations and experience these applications in person, visit the Heidelberg booth at PRINT '05.

Editorial Contact:
Manning Selvage & Lee
Kara Bikoff
Tel.: +1 (0)404 870 6872
E-mail: kara.bikoff@mslpr.com